With social media, SMS, and AI-driven advertising dominating the digital marketing landscape, you might be wondering:
Is email marketing still worth it for roofing companies in 2025?
The short answer: Yes—if you’re doing it right.
While inboxes are more crowded than ever, email remains one of the most powerful and cost-effective ways to stay connected with past customers, nurture leads, and close more jobs.
In fact, email is often your highest-ROI marketing channel—especially for roofing businesses that thrive on trust, repeat business, and referrals.
Let’s break down why email still works, what types of emails you should be sending, and how to build a list that drives real revenue.
Why Email Still Works for Roofing Companies
✅ 1. You Own the List
Unlike social media platforms where algorithms control your reach, your email list is yours. You’re not renting space—you’re building a direct line to your audience.
✅ 2. It Keeps You Top of Mind
Most people only replace a roof once every 15–30 years. But they refer friends and neighbors, need small repairs, or manage multiple properties.
Email helps you stay in their inbox until the next job—or the next referral—comes around.
✅ 3. High ROI, Low Cost
Email marketing delivers an average ROI of $36 for every $1 spent, making it more effective than nearly any other channel.
Types of Emails Roofers Should Be Sending in 2025
If you only email when you’re promoting a special, you’re missing the point. The best-performing email strategies mix education, engagement, and occasional offers.
Here’s what to send:
1. New Lead Follow-Ups
- Send a welcome email within 5 minutes of inquiry
- Include what to expect from your process
- Link to reviews, project photos, or FAQ
Pro Tip: Automate this through your CRM (like JobNimbus or AccuLynx).
2. Project Updates & Scheduling Reminders
- Send reminders the day before and morning of job start
- Provide estimated timelines and what the homeowner should prepare
- Add crew introduction and contact info
These reduce confusion and build trust.
3. Maintenance Tips & Seasonal Reminders
Send monthly or quarterly newsletters with:
- Gutter cleaning reminders
- “Why you should check your roof after a storm” tips
- Signs of hidden leaks
- Seasonal prep checklists
Position yourself as the go-to roofing expert, not just a contractor.
4. Review & Referral Requests
- Email 2–3 days after job completion asking for a Google review
- Include the direct link to your review page
- Offer a small incentive for referrals (gift cards, discounts on next service)
Happy clients often just need a simple, well-timed nudge to spread the word.
5. Re-engagement Emails
For old leads who never closed, send:
- Updated pricing or promotions
- Project photos since their quote
- “Still need a roof?” check-ins with clear next steps
How to Grow Your Roofing Email List
Your email strategy is only as strong as your list. Here’s how to build one fast:
- Add a form to your website with a lead magnet (e.g., “Free Roof Maintenance Checklist”)
- Collect emails during every phone call and in-person estimate
- Use Facebook Lead Ads with email capture
- Sync with your CRM or email platform (like Mailchimp, Constant Contact, or GoHighLevel)
Email Best Practices for Roofers in 2025
- Use short, clear subject lines – “Storm damage? Here’s what to check.”
- Write like a human – Ditch the corporate tone. Be personal, clear, and helpful.
- Include a strong CTA – Schedule inspection, call now, read full blog, etc.
- Keep it mobile-friendly – 70%+ of people read emails on their phones.
- Stay consistent – Send at least 1–2 emails per month to stay relevant.
Conclusion: Email Is Quietly Powerful—If You Use It Smart
Email marketing in 2025 isn’t flashy—but it works.
Roofing contractors who stay top-of-mind with helpful, well-timed emails will:
- Close more jobs from leads they already paid to generate
- Drive more referrals from past clients
- Build brand loyalty that outlasts any storm
So yes—email is absolutely still worth it. And if your competitors are ignoring it? Even better for you.