When a major storm hits, the phones start ringing—and so does the opportunity. But while leads flood in, closing insurance roofing jobs is a whole different game.
It’s not just about finding damage. It’s about navigating insurance claims, building homeowner trust, and guiding customers through a stressful process.
Roofing companies that master this storm-to-sale workflow can turn chaos into serious revenue—without leaving money on the table or losing jobs to lowball competitors.
Here’s how to close more insurance roofing jobs with confidence, speed, and professionalism.
Step 1: Respond Fast—Faster Than Your Competition
Speed wins the storm game. When homeowners are overwhelmed, they go with the first company that shows up and sounds confident.
Do this:
- Offer 24-hour roof inspections post-storm
- Set up a storm-response hotline or web form
- Use call tracking and automated follow-up for fast lead response
- Knock doors in affected neighborhoods with branded flyers and a team script
The company that responds first usually gets the inspection—and the job.
Step 2: Document Damage Like an Insurance Pro
Your inspection should go beyond just snapping photos—it should tell a clear, undeniable story of damage for both the homeowner and the adjuster.
Use tools like:
- CompanyCam or JobNimbus for organized photo documentation
- Drone or aerial imaging for hard-to-reach areas
- Hail/wind storm reports to support the date of loss
Include:
- Multiple angles of damage
- Overview shots of each slope
- Photos of gutters, flashing, vents, and penetrations
- Interior damage (if applicable)
Pro tip: Take before-and-after photos—even of undamaged areas—for insurance comparisons.
Step 3: Educate the Homeowner, Step-by-Step
Most homeowners don’t understand how insurance claims work—and that’s your edge.
Explain clearly:
- What the inspection uncovered
- Their rights under the policy (ACV vs. RCV, deductible responsibility)
- What documentation the insurance company will need
- What you’ll handle vs. what they’ll need to do
Use simple visuals, writeups, or PDFs. Confidence and clarity close jobs faster than pressure ever will.
Step 4: Be Present at the Adjuster Meeting
This step is non-negotiable.
If you’re not at the adjuster meeting, you’re leaving money—and control—on the table.
Why it matters:
- You can point out damage the adjuster might miss
- You advocate for your scope of work (not just what’s easiest to approve)
- You ensure the initial estimate is fair and complete
Showing up signals that you’re professional and serious—something many roofers skip.
Step 5: Supplement Like a Pro
Most insurance scopes miss critical items like:
- Starter strips
- Ice & water shield
- Additional decking
- Proper ventilation
- Code-required upgrades
If you don’t submit supplements, you’ll either eat the cost or lower your profit.
How to win:
- Train your staff (or hire a supplementing partner)
- Use estimating software like Xactimate or Symbility
- Submit detailed documentation and photos with each supplement
Supplements aren’t just optional—they’re where profit lives in insurance work.
Step 6: Communicate Often and Clearly
Storm clients are often anxious and confused. Keep them calm, confident, and informed.
Tips:
- Send email/text updates at each stage (inspection, approval, install, final invoice)
- Provide timelines and set realistic expectations
- Use branded templates or customer portals for a more professional feel
Good communication turns one-time jobs into referrals.
Step 7: Make the Jobsite the Marketing Engine
Once the job starts, it’s your chance to market to the entire block.
Do this:
- Place yard signs immediately
- Knock surrounding doors with, “We’re doing your neighbor’s roof—want a free inspection?”
- Take video testimonials or before/after photos for content and reviews
- Hand out review request cards after completion
Storm jobs should generate at least 2–3 more leads each if you play it right.
Conclusion: From Storm Damage to Signed Contract—Fast, Ethical, and Profitable
The roofing companies that dominate insurance work aren’t just fast—they’re organized, transparent, and trusted.
If you can:
- Respond quickly
- Guide the homeowner
- Work with adjusters professionally
- Maximize the scope with supplements
- And communicate clearly…
You’ll close more jobs, make more per job, and build a brand homeowners rely on—long after the storm passes.